Beautiful by Nature (Mooi van Nature) is an ideal. An ideal that reflects the essence of food: nature itself. For Beautiful by Nature, nature is a source of inspiration. But it is also a model for solutions – after all, there is no food waste in nature. Everything is part of a full circle. Beautiful by Nature has designed the Zero Waste Cycle. Working with this aim in mind means less waste while still enjoying tasty and beautiful food. 

News/home - 11

Waste of selection
18 december 2012
 
 
A film about the waste of selection by Katja Gruijters, Stedelijk Museum

Louise O. Fresco and Katja Gruijters Taste the Cycle!
1 november 2012
 
 
The 5 year anniversary academic cultural Centrum SPUI25 gave a few eminent persons carte blanche. Louise O. Fresco invited Katja Gruijters, for a dialog around Art, Design and Science. It was a tasteful, inspiring and crowded evening in Spui25 the academic heart of Amsterdam.

The introduction of her TED talk Fresco characterizes as "a powerful thinker and globe-trotting advisor on sustainability ', which she illustrates in weekly lectures and statements everywhere around the world and in the Netherlands among others in her column in NRC Handelsblad. Food and the many different ways to deal with them and to watch them is the central theme in her scientific thinking and doing. Recently she launched her book "Hamburgers in paradise".

For Katja Gruijters food is the matter with which she communicates and makes it visual. As a designer, she let’s people think about the various aspects of food: origin, tastes, and habits. Therewith she tries to deliver a positive contribution to our food culture. At the same time she seeks to raise awareness of society issues such as biodiversity and sustainability.

Carte Blanche: Louise O. Fresco Monday 1 October 2012,
http://www.spui25.nl/ Amsterdam.
 

Zero waste workshop at Boisbuchet
13 augustus 2012
 
 
A video about the food design workshop led by Katja Gruijters.
Have a date with nature

Taste explosions in a pop-up restaurant
8 juni 2012
 
 
A new film is added to the website, have a look at the project, Taste Explosions 2009.
 

Summer workshop 'Zero waste'
26 mei 2012
 
 
For food designer Katja Gruijters nature is a source of inspiration. Beautiful by Nature is an ideal, that reflects the essence of food: nature itself. But it is also a model for solutions – after all, there is no food waste in nature. Everything is part of a full circle. Beautiful by Nature has designed the Zero Waste Cycle. Working with this aim in mind means less waste while still enjoying tasty and beautiful food.

In cooperation with the Centre Georges Pompidou and Vitra Design Museum, a series of workshops are offered in the summer months under the direction of internationally recognized artists, designers and architects. Katja Gruijters is invited to do a “zero waste’ workshop from 15. July - 21. July 2012, it is still possible to join!
 

Katja Gruijters voor 'De Natuurhoeve'
24 april 2012
 
 
Dairy ‘De Natuurhoeve’ in Benschop make delicious  products, from traditional yoghurt, pudding to old-fashioned curd. The ‘Natuurhoeve’, situated in the green heart of the Netherlands, cares for product, people, animals and nature. The company developed a sustainable step by step program with their farmers towards a better life for man and cow.
On the 20th of April, the sustainability program and a new product will be introduced. Katja Gruijters has been invited to give her views on ‘taste and sustainability’. Katja also will show an experiment that zooms in on those themes. For the cows it is also party-time, because in spring it is time to dance in the meadow.
 

Waste of selection
29 march 2012
 
 
Mooi van Nature for Stedelijk Museum 2010
 

Birch juice harvest time
22 march 2012
 
 
Delicious, fresh, healthy and fun to do! But you have to be on time!

Birch Juice is extracted from birch trees called Sweet Birch or a Silver Birch. The juice is usually watery, slightly sweet and slightly colored. The juice contains different nutrients such as sugars, proteins, amino acids and enzymes and it has to be collected in early spring. The only thing you should do is for each tree a branch diagonally cut with pruning shears. You will soon notice that dripped juice comes from that wound. Hang from the branch, a bottle secure them with some rope and make sure the branch with the bottle which is bent downwards. With a little luck, you so every day or every two days, a full bottle of birch juice harvest. You can continue tapping for a long time, until the juice is white in color. Because you only have one, rather small,  wound into a branch of the tree, you need not worry that the tree does not survive. This method is slow but very safe for the tree and certainly recommended.

Beautiful by nature served birch juice during serveral tastings in Kiev (Ukraine), Siemens Mobility (NL), Stedelijk Museum (NL).
 

Workshop Boisbuchet (Fr)
8 march 2012
 
 
In cooperation with the Centre Georges Pompidou and Vitra Design Museum, a series of workshops are offered in the summer months under the direction of internationally recognized artists, designers and architects.
Katja Gruijters is invited to do a “zero waste’ workshop from 15. July - 21. July 2012,
more information here
 

ZERO WASTE CYCLE DINNER
25 january 2012
 
 
Commissioned by Siemens Mobility and BMW, Katja Gruijters was asked to develop a sustainable dinner in the New Church, The Hague (Netherlands). The Zero Waste Cycle ideal was translated into a special 5-course dinner for fifty special guests. How can leftovers be transformed back to nature? Result, food for thought, interaction at the table, enthusiastic responses and still enjoy natural, tasty and beautiful food.
Photography: Paula Roman
 



LECTURE AT ARTEZ
24 januari 2012
 
A lecture about food design by Katja Gruijters at ArtEZ in Zwolle. Katja Gruijters presented her projects, products and the social project Beautiful by Nature. Other speakers included Frank Tjepkema and Henry Roquas.
 

OFFICIAL LAUNCH
21 december 2011
 
 
Beautiful by Nature is officially launching! With a new website full of inspiration. Take an expedition into Beautiful by Nature’s kitchen. Enthusiastic? Then join Beautiful by Nature. Become a friend and stay up-to-date on the latest developments.
 



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